Inbound marketing is one of the latest trends in marketing because it gives more power to the consumer. These Internet marketing techniques allow a business to practice ethical marketing. During the process the consumer decides when to move forward. There is no hard sell selling involved. When a sale is made using inbound marketing strategies both the customer and the business…
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Inbound marketing has become one of the latest trends in marketing online. It works perfectly whether you are marketing products or marketing services online. The purpose of inbound marketing is to attract the right visitors to your website, convert them into leads and then help close the sale. You know that your company needs to utilize these online marketing techniques but…
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The basic idea behind a Responsive design website is easy viewing and navigation across a wide range of devices-desktop,tablets,smartphones,ipads etc, without any fuss of resizing or extra scrolling. Its not a new concept but it is still not being practiced very commonly. ZACH CUTLER’s post on Entrepreneur mentions responsive design website as one of the things that companies need to do…
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Slideshare is making its Pro version free, its time you should start to consider (if you are not using it already) one more free platform for reaching out to targeted customers with an incredible content. According to a blog post by Ingrid Lunden on Techcrunch, some of the premium features that are going to be free include: Analytics : It lets you…
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Inbound Marketing has the ability to break through all the confusion on the Internet and provide your all-important prospects and customers valuable and relevant content. When the content meets their needs and helps to solve their problems, it organically enhances your presence online. The methodology of Inbound Marketing focuses on publishing first-rate content that aligns with the needs and interests…
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A happy sales team is a productive sales team. And a productive sales team will bring in more profits to your company. Therefore, it is important to have a happy sales team. One way to keep them happy is by using Inbound Marketing. Nothing hurts the morale of a sales team more than receiving weak, unqualified leads that will never turn…
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When you are implementing an Inbound Marketing strategy there is a process that must be followed if you are to experience success. To many business owners the process can be confusing and some steps can be missed or placed in the wrong order. Below are five steps to implementing a successful Inbound Marketing strategy. 1. Define Your Customer This may sound obvious but…
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Experts say a blog is the best way to attract potential customers to your site and generate leads. Blogging is an integral part of Inbound Marketing. Thus, it is important to manage your blog effectively. But you can’t manage what you can’t measure. Here are some questions from a nice article on ‘SocialMedia Today’ to get you started on analysing the…
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In the fairy tale Hansel and Gretel, the characters found their way home by dropping white pebbles in the forest to guide them back. Today’s internet marketers are using a similar strategy to attract new customers and strengthen relationships with existing ones. This strategy is called Inbound Marketing. Inbound marketing is changing the way marketers reach new customers by…
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Inbound marketing is the art and science of attracting the right customers to your business. It is a way of effectively spending your marketing dollars (and time) to get your message in front of prospects who are interested in what you have to say. The old ways of marketing are less effective today. There is little ROI for print ads, cold…
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