Attract
Strangers to Visitors
The first step is to attract the right people to your website. We utilize blogging, keywords, search engines, social media and helpful content to entice people who are most likely to become leads, and, ultimately, happy customers.
Convert
Visitors into Leads
The next step is to convert your website visitors into leads. We gather their contact information by offering valuable content in return. We use call-to-action, landing pages, optimized forms and centralized contacts database for future interactions.
Close
Leads to Customers
We use lead nurturing tools to transform contacts into sales-ready leads. Effective marketing tools are used to close the right leads at the right time. Closing tools include lead scoring, email, marketing automation and closed-loop reporting.
Delight
Customers to Promoters
Inbound marketing continues to engage customers with remarkable content that will help them achieve their own goals. This will delight them into happy promoters of your company and products. Tools used to delight customers include smart calls-to-actions, social media, email and marketing automation.
We are an aggressive inbound marketing startup looking for talented writers, digital marketers and interns to join our maverick team. Just drop us an email at gptw@lotusinbound.com.