Slideshare is making its Pro version free, its time you should start to consider (if you are not using it already) one more free platform for reaching out to targeted customers with an incredible content.
According to a blog post by Ingrid Lunden on Techcrunch, some of the premium features that are going to be free include:
Analytics : It lets you know who has looked at your presentations (including location), how they found the content, which sites are driving traffic to the presentation, and other engagement metrics
The ability for you to customise your profile
The ability to set presentations to private so that only specified users can view them, as well as video uploads.
But, just uploading the presentation is not enough.! If you want to reach the right audience on Slideshare, It is important to optimize your content. Here are some tips from Small business trends:
Presentation file name – Use your keywords or phrase in the title of your presentation. This not only helps your content get found in SlideShare, it also helps your presentation get indexed in a Google search.
Presentation description- The first 155 characters of your presentation description will come up in Google search results.
Tags – Similar to other social sites, use the tags that are relevant to your presentation and not just ones that are trending.
Category – Include the correct categories that fit with your presentation. SlideShare users run a category search so make sure that your content is located in the correct section so your presentation can be found by more people.
Interactive Links – Make sure you add in clickable links to your presentation, especially on the last contact me slide.
Sharing Links – Don’t forget to set up your presentation for sharing.
Check out the link below for more information on using slideshare for marketing