If you are marketing a product or service that has a long buying cycle inbound marketing can make the process run smoothly for your company. Inbound marketing is one of the latest trends in marketing that is truly getting results for those companies that embrace it. A long sales cycle can be a benefit to your company. This long process gives…
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Facebook has recently made an announcement that it is testing a buy button on ads and page posts to purchase a product directly from a business. But why you should care and how will it affect you as a marketer? The new buy button will keep users inside Facebook, means fewer purchase steps. It would lead to shorter sales funnel and higher…
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When you are implementing an Inbound Marketing strategy there is a process that must be followed if you are to experience success. To many business owners the process can be confusing and some steps can be missed or placed in the wrong order. Below are five steps to implementing a successful Inbound Marketing strategy. 1. Define Your Customer This may sound obvious but…
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In the fairy tale Hansel and Gretel, the characters found their way home by dropping white pebbles in the forest to guide them back. Today’s internet marketers are using a similar strategy to attract new customers and strengthen relationships with existing ones. This strategy is called Inbound Marketing. Inbound marketing is changing the way marketers reach new customers by…
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Inbound marketing is the art and science of attracting the right customers to your business. It is a way of effectively spending your marketing dollars (and time) to get your message in front of prospects who are interested in what you have to say. The old ways of marketing are less effective today. There is little ROI for print ads, cold…
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