Monthly: January 2016

Monthly: January 2016

LinkedIn Launches A Standalone Sales Navigator


Change is the only thing constant in a business . Today’s social media channels are perfect example of that. After facebook’s announcement of a new ‘buy button’ for online selling, now its Linkedin which is making the news. It has announced launch of the new Sales Navigator, a data-driven product to enhance the buyer-seller relationship and make it more efficient. ADP,…

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Seek the ‘WHY?’ and the sales will follow


The one word that will help you close more sales….. ‘WHY?’ Closing a sale quickly is done only by asking the right questions while interacting with a client. Here is a video from ‘Entrepreneur’ that explains it in a simple way. The One Word That Will Help You Close More Sales Key takeaways: Business is all about giving value to your customer. Asking the word…

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How ‘Facebook Buy button’ will help today’s marketers?


Facebook has recently made an announcement that it is testing a buy button on ads and page posts to purchase a product directly from a business. But why you should care and how will it affect you as a marketer? The new buy button will keep users inside Facebook, means fewer purchase steps. It would lead to shorter sales funnel and higher…

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The Anatomy of inbound marketing


When you are implementing an Inbound Marketing strategy there is a process that must be followed if you are to experience success. To many business owners the process can be confusing and some steps can be missed or placed in the wrong order. Below are five steps to implementing a successful Inbound Marketing strategy. 1. Define Your Customer This may sound obvious but…

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Got a blog on your website? Great. Here is how you can analyse its performance and keep a check on your ROI!


Experts say a blog is the best way to attract potential customers to your site and generate leads. Blogging is an integral part of Inbound Marketing. Thus, it is important to manage your blog effectively. But you can’t manage what you can’t measure. Here are some questions from a nice article on ‘SocialMedia Today’ to get you started on analysing the…

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10 brilliant marketing strategies in 2014 for all marketing professionals


As the economy strengthens, marketing strategies become more affordable, but to be a leading marketer, you do not need a massive budget. Here follows a list with easy-to-use marketing strategies that could put you on a fast track to success in 2014. 1. Foresee Change The levels of success your business reach, will forever come under fire from change in your industry.…

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