Inbound marketing has become the most effective and efficient way to generate leads and makes sales from your website. It is the process of attracting the right consumer, converting him into a qualified lead and then closing the sale.
While there are many components to an effective online marketing strategy there is one element that is essential if you want to be successful at inbound. Some people call it the secret ingredient of inbound marketing.
What Is The Secret?
The one element that you cannot do without in any inbound marketing strategy is the buyer persona.
A buyer persona is a profile of your best customer. But it goes beyond the typical categories such as job title, income, and target markets.A buyer persona delves deeper and looks at behavior patterns, pain points, goals and aspirations. In short, a buyer persona not only tells you who a customer is but also lets you know how they live and work.
Why You Need To Use Buyer Personas
Inbound marketing is all about content but you have to know what type of content to create. This is where buyer personas come in. Once you know who your customer is you can start to create content that speaks directly to them.
Producing the right type of content will attract your best customers and help convert them into sales. If your customers spend most of their time on Facebook you can create content that works well on that platform.
By now you can see that taking the time to really flesh out your buyer personas will pay off handsomely in the end. The more time you spend developing your personas the easier your content creation will be.