Experts say a blog is the best way to attract potential customers to your site and generate leads. Blogging is an integral part of Inbound Marketing. Thus, it is important to manage your blog effectively. But you can’t manage what you can’t measure. Here are some questions from a nice article on ‘SocialMedia Today’ to get you started on analysing the…
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In the fairy tale Hansel and Gretel, the characters found their way home by dropping white pebbles in the forest to guide them back. Today’s internet marketers are using a similar strategy to attract new customers and strengthen relationships with existing ones. This strategy is called Inbound Marketing. Inbound marketing is changing the way marketers reach new customers by…
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Inbound marketing is the art and science of attracting the right customers to your business. It is a way of effectively spending your marketing dollars (and time) to get your message in front of prospects who are interested in what you have to say. The old ways of marketing are less effective today. There is little ROI for print ads, cold…
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