When you are implementing an Inbound Marketing strategy there is a process that must be followed if you are to experience success. To many business owners the process can be confusing and some steps can be missed or placed in the wrong order.
Below are five steps to implementing a successful Inbound Marketing strategy.
1. Define Your Customer
This may sound obvious but… Read more
Experts say a blog is the best way to attract potential customers to your site and generate leads. Blogging is an integral part of Inbound Marketing. Thus, it is important to manage your blog effectively.
But you can’t manage what you can’t measure. Here are some questions from a nice article on ‘SocialMedia Today’ to get you started on analysing the… Read more
In the fairy tale Hansel and Gretel, the characters found their way home by dropping white pebbles in the forest to guide them back. Today’s internet marketers are using a similar strategy to attract new customers and strengthen relationships with existing ones. This strategy is called Inbound Marketing.
Inbound marketing is changing the way marketers reach new customers by… Read more
Inbound marketing is the art and science of attracting the right customers to your business. It is a way of effectively spending your marketing dollars (and time) to get your message in front of prospects who are interested in what you have to say.
The old ways of marketing are less effective today. There is little ROI for print ads, cold… Read more