A happy sales team is a productive sales team. And a productive sales team will bring in more profits to your company. Therefore, it is important to have a happy sales team. One way to keep them happy is by using Inbound Marketing. Nothing hurts the morale of a sales team more than receiving weak, unqualified leads that will never turn…
Read moreChange is the only thing constant in a business . Today’s social media channels are perfect example of that. After facebook’s announcement of a new ‘buy button’ for online selling, now its Linkedin which is making the news. It has announced launch of the new Sales Navigator, a data-driven product to enhance the buyer-seller relationship and make it more efficient. ADP,…
Read moreThe one word that will help you close more sales….. ‘WHY?’ Closing a sale quickly is done only by asking the right questions while interacting with a client. Here is a video from ‘Entrepreneur’ that explains it in a simple way. The One Word That Will Help You Close More Sales Key takeaways: Business is all about giving value to your customer. Asking the word…
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Facebook has recently made an announcement that it is testing a buy button on ads and page posts to purchase a product directly from a business. But why you should care and how will it affect you as a marketer? The new buy button will keep users inside Facebook, means fewer purchase steps. It would lead to shorter sales funnel and higher…
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When you are implementing an Inbound Marketing strategy there is a process that must be followed if you are to experience success. To many business owners the process can be confusing and some steps can be missed or placed in the wrong order. Below are five steps to implementing a successful Inbound Marketing strategy. 1. Define Your Customer This may sound obvious but…
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Experts say a blog is the best way to attract potential customers to your site and generate leads. Blogging is an integral part of Inbound Marketing. Thus, it is important to manage your blog effectively. But you can’t manage what you can’t measure. Here are some questions from a nice article on ‘SocialMedia Today’ to get you started on analysing the…
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As the economy strengthens, marketing strategies become more affordable, but to be a leading marketer, you do not need a massive budget. Here follows a list with easy-to-use marketing strategies that could put you on a fast track to success in 2014. 1. Foresee Change The levels of success your business reach, will forever come under fire from change in your industry.…
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In the fairy tale Hansel and Gretel, the characters found their way home by dropping white pebbles in the forest to guide them back. Today’s internet marketers are using a similar strategy to attract new customers and strengthen relationships with existing ones. This strategy is called Inbound Marketing. Inbound marketing is changing the way marketers reach new customers by…
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Inbound marketing is the art and science of attracting the right customers to your business. It is a way of effectively spending your marketing dollars (and time) to get your message in front of prospects who are interested in what you have to say. The old ways of marketing are less effective today. There is little ROI for print ads, cold…
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